Archive | July, 2011

Top 10 Presentation Tips

13 Jul

With regular practice, preparation and constructive feedback anyone can become a fantastic presenter. This blog post is a collection of tips on how to improve market research presentations – but feel free to add your own thoughts and advice in the comments section below based on your own experience!

10. Find out who you are presenting to in advance of the session. Know their names, titles and what specifically they are looking to get from the presentation. Think about the questions they might ask.

9. Stand up. You will project yourself to the room far more effectively.

Continue reading →

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Top 10 Challenges Facing B2C Clients

4 Jul

For any sector relying on discretionary spending, competitive advantage can be achieved by developing a more in-depth understanding of customer behaviour and (crucially) their motivations.

This week for MarketResearchExpert.co.uk, Richard Walker has compiled a Top 10 challenges and issues facing clients in consumer sectors:

10. Recession and the squeeze on disposable income. A lack of job security and rising prices are causing many people to be choosier in how to spend their time and money.
“How can we persuade people to buy ‘this’ (instead of ‘that’)?”

9. Increasing travel costs. A recent Ci Research poll of 6500 UK residents highlighted that approximately one in four people are now deliberately avoiding using their cars for days out.
“How can we persuade people to make the journey to see us?”

8. People are busier than ever and are more demanding than ever. They want more for less. Leisure time is increasingly precious.
“How do we persuade people to engage and give up their spare time?” Continue reading →

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