Top 10 most trustworthy websites
Following on from our special feature on TRUST, published on How-Do.co.uk earlier this week, Ci Research would like to reveal the initial findings from a series of online polls designed to understand which are the UK’s most trusted and least trusted brands and organisations.
Where better to start than online? We were keen to know which websites (either specific brands or genres of sites) had managed to best capture the trust of the general public.
Over 7,000 people voted in this online poll during January and February 2012, and the headlines results show:
- Google (31%) and Amazon (27%) lead the way, accounting for well over half of the public vote;
- Such brands considered even more trustworthy than online banking websites (9%);
- High trust ratings for websites that play heavily on recommendations and user/buyer feedback – e.g. eBay, Trip Advisor, Amazon;
- Facebook (5%) considered the most trustworthy of the social networks – well ahead of Twitter (1.1%) and LinkedIn (0.4%).
The top 10 most trusted websites (from a given list) were as follows:
1. Google (31.0%)
2. Amazon (27.1%)
3. Online banking websites (8.7%)
4. eBay (5.9%)
5. Facebook (4.6%)
6. Trip Advisor (4.0%)
7. Moneysupermarket (3.0%)
8. Wikipedia (2.7%)
9. Yahoo (2.3%)
10. Online grocery shopping websites (1.5%)
Which websites do you trust the most and why? Which don’t you trust and why?
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