Tag Archives: LinkedIn

Top 10 Most Trusted Websites in the UK

16 Feb

Top 10 most trustworthy websites

Following on from our special feature on TRUST, published on How-Do.co.uk earlier this week, Ci Research would like to reveal the initial findings from a series of online polls designed to understand which are the UK’s most trusted and least trusted brands and organisations.

Where better to start than online? We were keen to know which websites (either specific brands or genres of sites) had managed to best capture the trust of the general public.

Over 7,000 people voted in this online poll during January and February 2012, and the headlines results show:

  • Google (31%) and Amazon (27%) lead the way, accounting for well over half of the public vote;
  • Such brands considered even more trustworthy than online banking websites (9%);
  • High trust ratings for websites that play heavily on recommendations and user/buyer feedback – e.g. eBay, Trip Advisor, Amazon;
  • Facebook (5%) considered the most trustworthy of the social networks – well ahead of Twitter (1.1%) and LinkedIn (0.4%).

The top 10 most trusted websites (from a given list) were as follows:

1. Google (31.0%)

2. Amazon (27.1%)

3. Online banking websites (8.7%)

4. eBay (5.9%)

5. Facebook (4.6%)

6. Trip Advisor (4.0%)

7. Moneysupermarket (3.0%)

8. Wikipedia (2.7%)

9. Yahoo (2.3%)

10. Online grocery shopping websites (1.5%)

 

Which websites do you trust the most and why? Which don’t you trust and why?

Please add a comment below.

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Top 10 insights and themes from the 2011 How-Do b2b Digital Marketing Forum

20 May

Ci Research was delighted to sponsor what proved to be an interesting, useful and enjoyable event at the Museum of Science and Industry. With speakers from Apple, Talk Talk Business, IAS b2b and TwentySix Mobile, and a number of interactive round table discussions, the blog below provides our take on the recurring themes and hot topics from the world of b2b Digital Marketing.

Thanks to all participants and the tweets of @IASB2BMarketing, @NatFoz, @craigduxbury, @ColTalbot1 and @DMANorth in particular for inspiring some of the content for this blog.

10. Build a “pull” connect strategy rather than just pushing out messages and hoping some will resonate and stick. As Paul Higgins at Talk Talk Business explained, 100% of the pull market are in buying mode. Paul demonstrated the value of putting the website at the heart of all communications.

9. Look after the ‘long tail’ of social media by utilising all of the many channels and forums available – get involved in Quora and become an expert, manage the LinkedIn profile, create your own ‘Wiki’. Continue reading →

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TOP 10 – Tips for writing a successful blog

14 Apr

1. Old news is not news

Content has to be current and interesting, telling your audience about an event that happened 5 months previous will make people question the value of your blog posts;

2. Short enough to be memorable…

A long post is easier to forget. Remember to limit it to a few key messages and re-iterate your key points. 350 words is usually enough;

3. …long enough to have substance

In order to attract the attention of search engines and increase potential readership, content must be substance heavy. Write for your readers not for search engines, however, because search engines will only scan your website if you have enough visitors write with the interests of your readers in mind; Continue reading →

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TOP 10 – Useful links for researchers

26 Jan

The Top 10s are back for 2011.

This week, a collection of useful links. A list of websites that, in our opinion, make the researcher’s life easier, more bearable and more fruitful:

 

10. INDUSTRY NEWS / INSIGHT

According to Ci Research staff, the definitive places to go to keep abreast of what’s happening in our key sectors – news, events and expert comment:

Research Live

http://www.research-live.com/

MR Web

http://www.mrweb.com/

Market Research Daily

http://paper.li/mllemire/1288627215

“A good example of an online newspaper, content is pulled together by a US researcher” (Richard Walker)

Market-Research.Alltop

http://market-research.alltop.com/

“I visit this site daily to keep myself up-to-date with all the latest marketing news story and ‘hot topics’ that all researchers should be keeping themselves aware of” (Kelly Millen)

Public Sector / Policy Insight

http://info4local.gov.uk/

http://www.direct.gov.uk/en/index.htm

Retail

http://www.retail-week.com/

http://www.thegrocer.co.uk/

Marketing

http://www.marketingmagazine.co.uk/

http://www.marketingweek.co.uk/

Insurance & Financial Services

http://www.postonline.co.uk/

http://www.insurancetimes.co.uk/

Health Service Journal

http://www.hsj.co.uk/

Children & Young People Now

http://www.cypnow.co.uk/

Regeneration & Renewal

http://www.regen.net/

 

9. DATA SOURCING / OFFICIAL STATISTICS 

Where to find data – for proposals, sample frameworks or reports:

Nomis

http://nomisweb.co.uk/

“Essential quick access to population data for tender background and reports” (Ben Cooper)

Office of Labour Market Statistics

http://www.statistics.gov.uk/default.asp

“A quick and easy way of getting a feel for local areas in terms of population and employment trends.” (Katie Waterhouse)

“Vital for accessing data about the UK economy and society. Useful for providing background information for proposals, helping to define sample frames and adding perspective to findings.” (Gareth Hodgson)

  Continue reading →

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