Tag Archives: Twitter

Top 10 Most Trusted Websites in the UK

16 Feb

Top 10 most trustworthy websites

Following on from our special feature on TRUST, published on How-Do.co.uk earlier this week, Ci Research would like to reveal the initial findings from a series of online polls designed to understand which are the UK’s most trusted and least trusted brands and organisations.

Where better to start than online? We were keen to know which websites (either specific brands or genres of sites) had managed to best capture the trust of the general public.

Over 7,000 people voted in this online poll during January and February 2012, and the headlines results show:

  • Google (31%) and Amazon (27%) lead the way, accounting for well over half of the public vote;
  • Such brands considered even more trustworthy than online banking websites (9%);
  • High trust ratings for websites that play heavily on recommendations and user/buyer feedback – e.g. eBay, Trip Advisor, Amazon;
  • Facebook (5%) considered the most trustworthy of the social networks – well ahead of Twitter (1.1%) and LinkedIn (0.4%).

The top 10 most trusted websites (from a given list) were as follows:

1. Google (31.0%)

2. Amazon (27.1%)

3. Online banking websites (8.7%)

4. eBay (5.9%)

5. Facebook (4.6%)

6. Trip Advisor (4.0%)

7. Moneysupermarket (3.0%)

8. Wikipedia (2.7%)

9. Yahoo (2.3%)

10. Online grocery shopping websites (1.5%)

 

Which websites do you trust the most and why? Which don’t you trust and why?

Please add a comment below.

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TOP 10 – Tips for writing a successful blog

14 Apr

1. Old news is not news

Content has to be current and interesting, telling your audience about an event that happened 5 months previous will make people question the value of your blog posts;

2. Short enough to be memorable…

A long post is easier to forget. Remember to limit it to a few key messages and re-iterate your key points. 350 words is usually enough;

3. …long enough to have substance

In order to attract the attention of search engines and increase potential readership, content must be substance heavy. Write for your readers not for search engines, however, because search engines will only scan your website if you have enough visitors write with the interests of your readers in mind; Continue reading →

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TOP 10 – Tips for having a presence on social media sites

23 Feb

Social media and its many platforms provide us with the opportunity to talk publicly, voicing our opinion and discussing our passions whilst adding interesting topics of conversation to our digital lives.

Unless you have been hiding in a cave you will have heard of a micro blogging and social networking service known as Twitter. Created in 2006, Twitter has grown in popularity worldwide and is estimated to have 190 million users, increasing by 2 million per week, generating 65 million tweets a day and handling over 800,000 search queries per day (Quantcast).

Facebook crossed the 500 million active user mark in July 2010 and is known to dominate the world of social media by a huge margin. To put this into perspective, if Facebook was a Country it would be the world’s 3rd largest in terms of population.

Also, did you know?

  • 200 million active users currently access Facebook through their mobile phones;
  • More than 1.5 million pieces of content (web links, blog posts) are shared on Facebook daily;
  • People spend over 11.67 million man-hours per month on Facebook; and
  • Since social plugins launched in April 2010, an average of 10,000 new websites integrate with Facebook every day.

So many of us are now regular users of social media sites with 77% of all internet users reading blogs (Bibendum Times). Whether this usage is for personnel or business interest, the value of involving yourself within the realm of social media and online communities is becoming more and more obvious. With this in mind we have prepared some handy tips for any business considering having a presence on social media sites:

1)     Be prepared – Think long and hard before entering the world of social media. Have a clear action plan.   What do you want to achieve? How will the business benefit?

2)     Relevance – There needs to be a valid reason for having a social media site, don’t just do it because everyone else is!

3)     Consistent Branding – Think about your social media site and how it fits in with your businesses brand / strategy.  

Continue reading →

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TOP 10 – Useful links for researchers

26 Jan

The Top 10s are back for 2011.

This week, a collection of useful links. A list of websites that, in our opinion, make the researcher’s life easier, more bearable and more fruitful:

 

10. INDUSTRY NEWS / INSIGHT

According to Ci Research staff, the definitive places to go to keep abreast of what’s happening in our key sectors – news, events and expert comment:

Research Live

http://www.research-live.com/

MR Web

http://www.mrweb.com/

Market Research Daily

http://paper.li/mllemire/1288627215

“A good example of an online newspaper, content is pulled together by a US researcher” (Richard Walker)

Market-Research.Alltop

http://market-research.alltop.com/

“I visit this site daily to keep myself up-to-date with all the latest marketing news story and ‘hot topics’ that all researchers should be keeping themselves aware of” (Kelly Millen)

Public Sector / Policy Insight

http://info4local.gov.uk/

http://www.direct.gov.uk/en/index.htm

Retail

http://www.retail-week.com/

http://www.thegrocer.co.uk/

Marketing

http://www.marketingmagazine.co.uk/

http://www.marketingweek.co.uk/

Insurance & Financial Services

http://www.postonline.co.uk/

http://www.insurancetimes.co.uk/

Health Service Journal

http://www.hsj.co.uk/

Children & Young People Now

http://www.cypnow.co.uk/

Regeneration & Renewal

http://www.regen.net/

 

9. DATA SOURCING / OFFICIAL STATISTICS 

Where to find data – for proposals, sample frameworks or reports:

Nomis

http://nomisweb.co.uk/

“Essential quick access to population data for tender background and reports” (Ben Cooper)

Office of Labour Market Statistics

http://www.statistics.gov.uk/default.asp

“A quick and easy way of getting a feel for local areas in terms of population and employment trends.” (Katie Waterhouse)

“Vital for accessing data about the UK economy and society. Useful for providing background information for proposals, helping to define sample frames and adding perspective to findings.” (Gareth Hodgson)

  Continue reading →

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